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rick the ripper
12-18-2005, 12:47 PM
Intel and the BMW Group have announced a comprehensive partnership that includes technology, co-marketing and Intel's sponsorship of the BMW Sauber F1 Team.

As part of this agreement, Intel technology will be deployed throughout the BMW Group and its worldwide dealer network, and Intel will become "Official Corporate Partner" of the BMW Sauber F1 Team. BMW purchased the Sauber team in June 2005.

Under the multi-year agreement and long-term technology partnership, Intel will support BMW in standardizing the IT infrastructure in the worldwide BMW Group data centers, and in providing more than 3,000 dealers worldwide with IT solutions. To support the expanding mobility of its staff, the BMW Group will also convert its corporate notebooks to Intel Centrino mobile technology-based systems, and significantly increase the use of Intel-based PDAs within the company.

The two companies have also agreed to develop an industry specification, that would allow for seamless integration of third-party devices (including phones and portable music players) into BMW vehicles.

Prof Dr Burkhard G schel, BMW Group board member for purchasing and development, said, "Like the BMW Group, Intel also sets the highest standards of performance, innovation and quality for its products. For both companies, technological leadership is a fundamental goal. Our methods of systematically turning ideas into innovative products, will be excellently supported and complemented by Intel's innovative technology and highly efficient solutions. This partnership stands to benefit our IT, our customers and our Formula One team."

The BMW Sauber F1 Team and its new partners will present the new team in Valencia, Spain from Jan 16 to 17.